I am Christa,

mother of two girls. OUI MAMI came into being in the middle of my own breastfeeding journey — from a practical solution but also from the conviction that this special time deserves something tangible to cherish.

During my second breastfeeding journey, I kept catching myself doing it: my sweater clamped under my chin, shoulders hunched, neck bent. The result was back pain, tension in my neck, and feeding outdoors always felt a bit awkward.

Until one day I grabbed an old open cuff bracelet and discovered: this works.

Clothes up. Hands free. Posture relaxed. Full attention to what matters: me and my little girl. That indescribable bond, our rhythm. And between feedings, I just wore it on my wrist.

But the design wasn't right. Too sharp. Too rough. It needed to be softer, more stylish. A bracelet you wear not only because it helps, but also because it's stylish.

"As my baby grew on my milk, so did this idea."

The bracelet

OUI MAMI BOND

Designed to subtly hold up your clothing while feeding — so nothing comes between you and your baby. A reminder of which side you last fed from. A piece of jewellery to wear daily. And a keepsake — a tangible memory of one of the most intimate periods of your life.

This time will pass. Faster than you think. But the memory — the strength you discovered, the bond you built, the love that was greater than you ever expected — that remains.

For the season you're in. And the story you'll carry.

Our Mission & Vision

For the mother you are now

OUI MAMI exists for the most intimate period of your life. We believe that what you wear, use, and cherish during this time should be as special as the moment itself — thoughtful, beautiful, and meaningful. No need to choose between function and beauty. No need to put yourself last. Because you, the woman behind the role, deserve it.

  • For the woman, not just the mother

    The woman is central — her experience, her strength, her identity. Because you are more than your role.

  • Made to stay

    No seasons, no hypes. The products and the story will be just as relevant in five years as they are today. Timelessness is the standard.

  • Beautiful and meaningful. Always both.

    No compromises. What helps can also be beautiful. What is beautiful can also mean something.

"There's no OUI without U and I."

OUI MAMI is an ode to the unbreakable bond.

There is no 'we' without you and I – that is the breastfeeding relationship in its purest form. You and your baby, one rhythm, inextricably linked.